TradeMutt
This Is A Conversation Starter
The Story Behind The Shirt
TradeMutt was started by two building contractors — Dan Allen and Ed Ross — after they lost a close mate to suicide. They wanted to do something real. Something that would get tradies talking about mental health without the awkwardness.
The answer? Ridiculously loud, eye-catching workwear that forces strangers to stop and say, "What the hell are you wearing?" — and from there, a real conversation begins.
50% of profits go directly to TIACS — a free mental health counselling service for tradies, farmers, truck drivers, and blue collar workers.
What Is TIACS?
TIACS (This Is A Conversation Starter) is a free mental health service providing professional counselling via phone or text — designed to be accessible to the workers who are least likely to ask for help. No referral needed. No waiting list. No cost.
Every TradeMutt shirt sold helps fund this service and keeps it free for the people who need it most.
Why STEINBAUER Supports TradeMutt
Our customers are farmers, truck drivers, contractors, and heavy industry workers — the same people TradeMutt is fighting for. Mental health in these industries is a real and often silent crisis. We're proud to carry TradeMutt products and support a mission that aligns with our community.
You'll Never Walk Alone.